Smart Limoges Pass
Guided tours
Groups and events
Shop and ticket office
Are you a journalist, influencer, photographer, or simply a partner of the Limoges Métropole Tourist Office? Do you need specific communication elements, a logo, a visual to communicate about Limoges and our tourist office? Our communication department provides you with this brand kit.
Quickly download the branding kit you need!
#Destinationlimoges
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Our graphic charter
The logo of the Limoges Métropole tourist office
You want to give a boost to the Limoges promotion ? Our logo is there for that! It helps ensure a visual consistency on all your media and to strengthen the image of our beautiful city, whether with the general public or professionals.
That you are journalist, influencer or photographer, use our logo in your articles, reports, or any other content which highlights the heritage, know-how and entertainment of Limoges. For our tourism partners, we recommend that you integrate it into all your communication media in collaboration with the Limoges Métropole Tourist Office.
To find all the tourist information on Limoges, consider adding a link to our website: destination-limoges.com.
Our colors
- Oven blue : This deep blue obtained from cobalt is very present in Limoges porcelain. It embodies our tradition and our know-how.
- Teal Green: This soothing green evokes the surrounding nature and highlights one of Limoges' major assets: a city in the countryside
- Coral pink : Dynamic and warm, it reflects the energy, innovation and entertainment that animate Limoges.
- Midnight blue : Mysterious and elegant, it invites you to discover the hidden treasures of the city.
Our typographies
- MADE TheArtist for the titles, reflects the elegance and creative talent of Limoges, a nod to our know-how around porcelain.
- Source Sans, a modern and pleasant to read font for texts.
Our graphic illustrations
The illustrations highlight the offers included in the Pass, such as the zoo, porcelain, or guided tours, while integrating iconic elements of our destination. We find representations there:
- of built heritage (Bénédictins station, central market halls, Saint-Etienne bridge, cathedral, Casseaux oven, etc.)
- local know-how (Porcelain, Limousin apple, madeleine, Limousin meat, etc.)
- Sport (basketball with the CSP club)
- of the environment (the Reynou zoo, the Limousin cows, the lush vegetation, etc.)
- and little characters to symbolize the activities to do (visit the city, go for a bike ride, etc.)
Destination Limoges tourist brochures
Explore our collection of tourist brochures (map, practical guide, destination magazine, etc.) full of practical information, local addresses and magnificent photos highlighting the wealth of Limoges, its surroundings and Haute-Vienne.
Much more than just guides, they are essential tools for you, our tourism partners. Consider using them to advise your customers and enhance their stay.
A unique graphic spirit!
From 2024, all our media will adopt the same graphic spirit born from balanced mix between tourist brands Destination Limoges et Limousin New Horizons. Visitors and tourists immediately identify the unique character of a stay at Limoges and Limousin”
How to obtain our brochures?
Our brochures are available at the tourist office reception et online to consult or download. Come and collect them from the office for make available to your customers in your establishments and thus participate in the promotion of the tourist offers of our region. So that your customers have access to additional information to plan their stay, you have the possibility of put a link on your website to our brochures page : https://www.destination-limoges.com/mon-sejour/infos-pratiques/brochures-et-documentation/
Destination Limoges and Limousin, New Horizons
Two strong brands combined to promote the destination
Limoges, capital of Limousin world famous for its porcelain is a a real gateway to the Limousin destination, New Horizons. From 2024 we have made the voluntary choice to integrate and harmonize all our paper communication media by integrating part of the graphic charter of Limousin, New Horizons while preserving the specific identity of Limoges in order to create a “identity collection” recognizable by the general public.
The joint Destination Limoges and Limousin Magazine, New Horizons
The seduction magazine of Destination Limoges since 2022 already brought together several other tourist office territories of Haute-Vienne. Precursors of a positive collaboration, it is became in 2024 “Break in Limoges and Limousin”. This magazine gathers henceforth all the territories of the Department. The displays in a balanced way the two strong brands and the wealth of each territory of the Haute-Vienne.
Use our displays to highlight our brochures
You too, highlight the 2 identity marks which allowattract attention and promote our destination to visitors, tourists from France, Europe and around the world using the fame of Limoges and Limousin. Use our displays to highlight our brochures in your establishments.
The Ambassador Network
Discover the network
You are not yet an ambassador? Join our professional network of more than 200 players (accommodation, restaurant, tourist site, etc.), proud to promote Limoges. Every month, enjoya free guided tour, meet the members of the network, and put highlight your activity on our media web and print. All that's missing is you, discover all the advantages!
Ambassador Network Logo
Are you a member of the Limoges Tourist Office Ambassador network? If you don't have it yet, please contact us to get it. Ambassador network sticker to stick on the window of your structure each year to enhance our partnership… or download logo to add it.
As a reminder, you also have free access to our tourist documentation (city and merchant map, practical guide, magazine, etc.) to make them available to your customers in your establishment (tourist sites, hotels, accommodation, etc.) to enhance your customers' stay.
Visual identity of the network
In order to respect the graphic universe of the tourist office, the identity of the Ambassadors was designed with only three chartered colors: oven blue, meringue and biscuit. Here too, it was designed in a circle to recall the Destination Limoges logo. It conveys the values of exchange and sharing. The hand-lettered Teenage Dreams font humanizes and emphasizes network membership.
Our partner brochures
Check out our Partner Guide and our Newsletter Membership, essential supports to develop your visibility and join our professional networks”Ambassador"And"Events & Groups".
- The Partner Guide presents the actions of the Tourist Office and the advantages of the two networks “Ambassadors” and “Events & Groups”.
- Want to join? Newsletter Membership details the available services as well as premium options to boost your visibility (Instagram boost, article writing, advertising inserts, etc.). Check them out now!
The Smart Limoges Pass
The tourist offer
The Smart Limoges Pass is a tourist pass allowing you to discover Limoges and its must-see tourist sites, museums, porcelain, leisure activities, etc. for free. Available in several formats depending on your wishes and length of stay (24h, 48h, 3 day or annual pass), it allows you to visit more than 30 tourist sites free from just €15 for a day or a weekend, with family or friends for discoveries.
Visual identity of the Pass
In order to respect our graphic universe, the Pass Limoges Malin logo uses the fonts, oven blue and shapes of the charter.
You are partner of the Pass Limoges Malin? Add the logo to your site and associated visual media to promote it.
The official Pass website
Bneed to inform and advise your visitors Visit the official Pass Limoges Malin website to find all the essential information. You'll find:
- A complete presentation of the partner tourist sites included in the Pass
- A calculation tool to estimate the savings made with the different Passes
- The list of points of sale
- and the online store for the direct purchase of the various Passes
The pass flyer
Find all the tourist partners included in the pass and the various existing passes.
For Dreamers Only –
Destination Contract
The Destination contract and the birth of the brand
In 2022, 12 public and private partners came together to create the “Limoges” Destination Contract around Limoges Metropolis, project pilot. The objective: structure the tourist offer and strengthen the visibility of the territory internationallyThis collective brings together major players such as Limoges Métropole, the Limoges Tourist Office, the Creuse Department, Creuse Tourism, Terres de Limousin, the Porte Océane du Limousin community of communes, Noblat, Pays Dunois, the International City of Aubusson Tapestry, CRT Nouvelle-Aquitaine and Atout France.
The For Dreamers Only brand
Born from the Destination Contract, the brand invites foreign customers in particular British and Belgian, to discover the soul of our territory. With its evocative slogan “Ready to dream?”, it promotes the wealth of Limoges and its partners through:
- Its exceptional know-how : Limoges porcelain, Aubusson tapestry, Saint-Junien leather…
- Its renowned cultural sites : International City of Tapestry, Adrien Dubouché National Museum, City of Leather…
- His outdoor experiences : hiking, nature sports, fishing, mountain biking
- Its natural landscapes : Natural parks (PNR Millevaches, PNR Périgord-Limousin), Vassivière lake, valley of the painters…
- Its generous gastronomy : Limousin meat, slow food, farmers’ markets.
visual identity
- The police "Bugrino” evokes artisanal know-how while bringing a graphic and structured touch.
- The color palette varied allows great graphic flexibility and to play with contrasts and superposition with visuals and textures.
- The reasons textured illustrate the know-how of our territory.
- Visuals are intended to be immersive by embracing the spirit of travel. They highlight our strengths with people outdoors and on the move, expressing joy, serenity, and authenticity.
The For Dreamers Only website
Launched in June 2024, the site For Dreamers Only (available in French and English) is an immersive landing page for British and Belgian public and key support for #ExploreFrance campaigns, awareness operations and press and influencer receptions.
The Dreamers Only brochures
Discover the For Rêveurs Only brochures in English and French below.
Visuals of Destination Limoges
Limoges Videos
Do you want to use videos about Limoges? Maybe one of the video reports from our YouTube page will be useful to you. Here is the typical video on the many faces of Limoges, Creative, Nature, (Good) Living… Otherwise, do not hesitate to also search for content on the page of 7 in Limoges.
For any visual requests, please contact our Communications department
