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In today's digital age, influencers have redefined the way we experience travel destinations. The Limoges Métropole Tourist Office follows the trend and collaborates with influencers to promote the region. Through concrete examples, discover these partnerships which highlight the history, landscapes, culture and savoir-vivre of Limousin and Limougeaud: universes which link the digital world and the timeless charm of our beautiful #DestinationLimoges.
July 2025
Pierre Faure, photographer influencer for Les NArrateurs
As part of the system The Narrators supported by the Regional Tourism Committee of New Aquitaine, Destination Limoges et Visit Limousin welcomed the photographer and influencer at the end of July 2025 Pierre Faure (Instagram @pierrefaure).
Specializing in landscape and regional photography, Pierre shares immersive and responsible experiences with his committed community.
Objective: to showcase Limoges and Limousin through photo content and stories co-published on Instagram by Pierre, the CRT, Visit Limousin and Destination Limoges.
Audience :
- Instagram: +2400 followers – engaged community
- The post Destination Limoges has grown to over 3700 likes!
- Publication focused on city breaks, nature, architecture, culture and people
July 2025
Kumamon, Japan's popular mascot
Welcome and filming for Kumamon, official mascot of Kumamoto Prefecture (Japan) and ambassador of France–Japan friendship.
As part of its annual visit to Japan Expo in Paris, Kumamon—the iconic Japanese mascot, followed by millions of fans—took advantage of its stay in France to explore Nouvelle-Aquitaine. Limoges was chosen as a stopover city on its 2025 itinerary, thanks to its excellent expertise and international outlook.
Accompanied by his film crew, the mascot came to discover several emblematic places in the city, promoting porcelain, heritage, contemporary art and local gastronomy.
Cumulative audience of Kumamon accounts :
• Instagram : 113 subscribers
• YouTube : nearly 10 subscribers (+000 million views)
• X (Twitter): more than 800 followers
This operation is part of an active international outreach strategy, led by the Limoges Destination Contract – For Dreamers Only collective, in partnership with Atout France Japan and the Nouvelle-Aquitaine Regional Tourism Committee. 24-hour program in Limoges:
- Historic Butcher's Quarter and the Butcher's House
- FRAC-Artothèque Nouvelle-Aquitaine and its astonishing works
- Walk along the banks of the Vienne
- Immersion at the Bernardaud Foundation and its porcelain factory
- Meet the artisan traders of the Halles Centrales, discover Limousin specialties
The goal : production of photo and video content broadcast on Kumamon's social networks and official channels, as well as on tourist office media.
Publications aimed at a wide international audience, mainly in Japan
June 2025
The Coflocs, the influencer travel duo
The influencer duo The Coflocs came to Limoges and Limousin at the end of June 2025, as part of a co-organized shoot with the CRT Nouvelle-Aquitaine, LIMOUSIN new horizons, Creuse Tourisme and Destination Limoges.
This project aims to promote our destination through a inspiring and creative video, which will be widely broadcast on our social networks at the end of 2025 or the beginning of 2026. The key:
• A professional promotional video
• A selection of photos and rushes that can be used on various communication media
• Cross-distribution on partner accounts, co-published on the social networks of Coflocs X CRT Nouvelle-Aquitaine X Visit Limousin X Destination Limoges, representing several tens of thousands of subscribers.
Coflocs Audience :
• Instagram: 34 subscribers
• Facebook: 20 subscribers
August 2024
The 4 Vandrouilleurs
Ludovic and Stéphanie Chabert, accompanied by their two children, are a family of French influencers specializing in travel and content creators for The 4 Vandrouilleurs. In August 2024, they explored the #DestinationLimoges on the occasion of the summer season. We have prepared a tailor-made program for them for a city break in Limoges, allowing them to discover the city with the PASS Limoges Smart (tourist pass) during the summer.
- Spin off : 1 item online on their blog, posts on their social networks (posts and stories) and a photo report-video
- Publication in August-September 2024 for the end of summer
- Audiences: on Instagram with + 30 subscribers @les4vandrouilleurs / TikTok 1158 subscribers @les4vandrouilleurs and on their blog at 1500 page views per month les4vandrouilleurs.fr
October 2023
Miss Good Plan
Gaëlle Pernelle and Nicolas Diolez, a couple of French travel influencers & content producers for the account Miss Good plan, were present on the #DestinationLimoges on the occasion of the Frairie des Petits Ventres 2023. For the occasion, we have put together a great program for them trip blog for test a city break in Limoges with the PASS Limoges Malin (tourist pass) in autumn.
- Spin off : 1 item online on their blog, posts on their social networks (posts and stories) and a photo report-video
- Publication in May 2023 for summer
- Audiences: on Instagram with + 18 subscribers @mellebonplan /Facebook 8300 fans @MademoiselleBonPlan and on their blog at 20k unique visitors / month mademoisellebonplan.fr
Summer 2023
The “Discover Together” Blog
Clémence & Alexandre, a couple of French travel bloggers since 2016 for the Discover Together blog discovered for Destination Limoges in May 2023.
- Spin off : 1 item online , posts on instagram (posts and stories) and a photo report
- Publication in May 2023 for summer
- article on Limoges on the Blog
- Audiences: on Instagram at 58 000 subscribers (@discovertogether) and on their blog at 120 monthly readers (discovertogether.com).
