Press reports

Following our participation in the IMM press workshop early 2024, a collaboration Destination Limoges X Visit Limousin, we organized the journalist's press trip Aurelie Michel du Routard.com for a report on our territory.

In June 2024, Aurélie Michel came to explore Limoges to write a “City Break” article which highlights the many tourist facets of the city.

During her stay, she will discuss various topics such as the Porcelain E-mail good addresses gastronomic, the museums, And exhibitions. In addition, it will also focus on the bicycle tourism, in particular the new Vélidée cycle route, who links Vassivière to the Atlantic passing through Limoges.

We had the pleasure of welcoming in April 2024, a team from the Japanese magazine TRANSIT, specializing in travel culture. A journalist and a photographer came to Limoges for a report dedicated to porcelain workshops and factories, an emblematic heritage of the region. During their visit, they explored the manufacturing secrets and met passionate artisans.

The magazine article focuses on the traditional and innovative local know-how, TRANSIT has also expanded the content to the best places to sleep and eat. A great opportunity to promote other local nuggets.

• Benefit: 1 paper article in Magazine n°64 special FRANCE + 1 item online
• Diffusion : Summer 2024
• Audience: TRANSIT is one influential travel magazine in Japan, recognized for the quality of its visual and cultural reports. It is broadcast at 50 000 copies and offers a web version www.transit.ne.jp 
• Promotion: the Limoges porcelain workshops and factories Non sans Raison and Bernardaud, the gourmet addresses of the Halles centrales, Flognardes & Clafoutis, the BRIT Hôtel…

At the beginning of June 2024, we welcomed the German journalist Stefan Schlett, who wanted to produce an article focusing on Limoges for the SPIRIDON sports magazine. Entitled “Swimrunman and the Sports Attraction of Limousin”. This article is an opportunity to highlight this unmissable race at the start of June 2024, but also our tourist attractions with a city break in Limoges, as well as the natural sites of Vassivière and Team Ambazac Mountains.

𝗦𝘁𝗲𝗳𝗮𝗻 𝗦𝗰𝗵𝗹𝗲𝘁𝘁 is a 𝑒 𝑒𝑠𝑡 𝑢𝑛𝑒 𝑙𝑒́𝑔𝑒𝑛𝑑𝑒 𝑣𝑖𝑣𝑎𝑛𝑡𝑒 𝑑𝑢 𝑠𝑝𝑜𝑟𝑡 𝑒𝑥𝑡𝑟𝑒̂𝑚𝑒. 𝐼𝑙 𝑎 𝑝𝑎𝑟𝑐𝑜𝑢𝑟𝑢 𝑙𝑒 𝑚𝑜𝑛𝑑𝑒 𝑝𝑜𝑢𝑟 𝑟𝑒𝑙𝑒𝑣𝑒𝑟 𝑙𝑒𝑠 𝑑𝑒́𝑓𝑖𝑠 𝑠𝑝𝑜𝑟𝑡𝑖𝑓𝑠 𝑙𝑒𝑠 𝑝𝑙𝑢𝑠 𝑑𝑖𝑓𝑓𝑖𝑐 : 𝑐'𝑒𝑠𝑡 𝑙𝑒 𝑠𝑒𝑢𝑙 𝐴𝑙𝑙𝑒𝑚𝑎𝑛𝑑 𝑎̀ 𝑎𝑣𝑜𝑖𝑟 𝑐𝑜𝑢𝑟 𝑢 𝑝𝑙𝑢𝑠 𝑑𝑒 660 𝑚𝑎𝑟𝑎𝑡ℎ𝑜𝑛𝑠 𝑠𝑢𝑟 𝑡𝑜𝑢𝑠 𝑙𝑒𝑠 𝑐𝑜𝑛𝑡𝑖𝑛𝑒𝑛𝑡𝑠 𝑒𝑡 𝑙𝑒 1𝑒𝑟 𝑎̀ 𝑎𝑣𝑜𝑖𝑟 𝑠𝑢𝑟 𝑠𝑢𝑟 𝑙𝑒 𝑙𝑒 𝑝𝑙𝑢𝑠 𝑒 𝑒 𝑒 𝑑𝑢 𝑚𝑜𝑛𝑑𝑒, 𝑙'𝐸𝑣𝑒𝑟𝑒𝑠𝑡.

• Benefit: 1 2-page article in SPIRIDON magazine
• target : German-speaking markets
• Diffusion : July-August 2024 – publication initially planned for October 2024 but brought forward due to news of the Olympic Games in France
• Audience: SPIRIDON is at 19 000 copies and reaches a wide audience of passionate about running, marathons and triathlons.
• Valuation: Swimrunman & Lake Vassivière, Adrien Dubouché National Museum, Halles of Limoges, Ambazac & the Race of the Gendarmes and Time Thieves…

Originally from the region, the journalist Sophie Vincelot specializes in travel for Le Figaro. She chose to return to her land and produce an article focusing on Limoges for the section “Le Figaroscope – Traveling in France”. Entitled “A Weekend in Limoges: the capital of Limousin unleashes its creativity!”, it offers a wide choice of activities and good addresses in our destination, particularly around the Limoges porcelain and our local know-how (leather, paper, enamel, etc.).

• Benefit: 1 online article & 1 page in Le Figaroscope
• Diffusion : end of May 2024
• Audience: Le Figaro touches more than 10 million readers per month on all of its supports and figure among the leaders of French media general information.
• Development: Ateliers Arquié, Museum of Fine Arts, guided tours City of art and history, Atelier Chamothé, Uniqua Limoges, Adrien Dubouché National Museum, AGNELLE glove factory, Cité du Cuir, Moulin Du Got, Brit Hotel Limoges Center station – Hotel & Spa, Les Allois Guest House, Léo Léa – L'Assiette au bouche, Chez Alphonse, L'Aparté, Les Saveurs Limousines chez Franck Gicquel in Les Halles…

We were delighted to welcome the journalist in early 2024 Clement Balta who produced an article focusing on Limoges for the online section “The Taste of the World – Traveling in France” et “The Epoch”, the supplement of " World ". Title “One city, desires, five possibilities: Limoges”,
he explores various facets of our destination: Limoges Porcelain, historic butchery district, memory tourism, beautiful escapes into nature and working-class Limoges

• Benefit: 1 item online (reserved for subscribers) & 1 page in The time
• Diffusion : May 2024
• Audience: “Le Monde” touches 22 million readers per month on all of its supports and figure first among French general news media in terms of number of digital subscribers, which crossed the half-million mark in 2023.
• Promotion: Not Without Reason, the Casseaux Oven Museum, the Butcher's House, the Petits Ventres restaurant, the martyr village of Oradour-Sur-Glane...

The journalist Sonia Moumen and his film crew came to produce a report on Limoges enamels and porcelain, broadcast as part of the programme “Cultivons la Découverte” on TV7.
Titled “Discovering Limoges enamels"And"Limoges Porcelain, multiple skills“, these episodes immerse viewers in the fascinating world of these fire arts, enamel less known than porcelain but just as emblematic of the destination. The report highlights the exceptional collections of our most beautiful museums, professions and training around these skills, as well as creators such as Lise Rathonie, Léa Shams, Alain Duban, Moïna Corivaud for Tambour Bazar …

• Benefit: 2 episodes broadcast on April 5 and 26, 2024 (the art of enamel then that of porcelain), available in replay
• Diffusion : April 2024
• Audience: TV7, regional channel of the Sud Ouest Group is followed by a varied audience, with a strong base in New Aquitaine, particularly in Bordeaux and the surrounding area: 150 to 160k viewers each week in Gironde or 11,8% of the department's population (Médiamétrie data).
• Promotion: Limoges Museum of Fine Arts, Adrien Dubouché National Museum, Ateliers Arquié, the Bernardaud Foundation, local creators and artisans and, in general, UNESCO recognition for the Arts of Fire.

Organization of a press reception, the journalist Amy MacPherson came to realize a “city focus” article on Limoges for France Today Magazine.

• Impact: dissemination of the city focus on Limoges in December 2023
• Created in 1985, FranceToday Magazine – www.francetoday.com is a bimonthly magazine dedicated to tourism in France.
• Audience: broadcast in 66 countries worldwide / 220k readers / copies: 58 UK / 000 US
• Readership: English-speaking target, international travelers passionate about France, culture, MICE, gastronomy and sporting events.

The France 2 – Télématin show was invited to our Destination Limoges and took part in the game of discovering our gourmet sides. Eric Boutaud, our City of Art and History tour guide was in front of the camera, accompanied by journalist Loïc Ballet from the Limoges Central Halls to exchange subject of tripe specialties of the territory which are truly identity of Limougeau gastronomy.

• Benefit: 1 complete gourmet report in Loïc Ballet’s column in Télématin, the 1st TV morning show in France which offers newspapers and sections on culture and daily life.
• Diffusion : the show on Friday November 10, 2023 at 8:30 a.m. on FR2 Télématin? https://www.france.tv/france-2/telematin/
• Audience: + 700 viewers per week
• Valuation: the tripe tradition with the Halles centrales, the tripe-delicatessen Le Couturier du Goût, the Quartier de la Boucherie, the restaurants Les Petits Ventres…

For West Side House, the journalist Agnès Benoit Lemarchand and the photographer Christophe Dugied delved into the most beautiful addresses in Limoges and surrounding areas during a rich and intense press trip in September 2023, orchestrated by the teams from the Limoges Métropole X Visit Limousin Tourist Office. A great spotlight on our passion for the Art of Living in Limoges, to unveil its treasures & know-how, architecture iconic and rich sound cultural heritage. cultural and gastronomic.

• Monthly magazine de decoration andart de vivre « West Side House »
• Fallout: find a 24 page file dedicated to our #DestinationLimoges.
• Total diffusion 55 814 copies – Hearing 488 readers (including 345 women)
• Publication: in the December 2023-January 2024 issue, ideal for porcelain and know-how gift ideas
• Valuation: 1 thirty addresses and local gastronomic partners, know-how, culture, decorative accommodation…

We were delighted to be able to welcome Miho Masuko and Shiori Kodama for UFO Magazine, a press trip on the Franco-Japanese target with a 100% program discovering Limoges, capital of porcelain.
Since 1974, OVNI has published information for Japanese living in France, particularly in Paris, and for Francophiles in Japan. A very wide readership of students, expatriates, especially those who have lived in France for a long time.

• Spin off : a report support on Limoges Porcelain and the Destination in the July-August 2023 summer issue + the blanket in focus on Limoges + 1 page in the Made in France section.  
• Mag paper: print at 30 000 copies with more than 500 distribution points in FRANCE and JAPAN
• Website: 335 page views / month  | 42 unique visitors / month
• Newsletter: 5 recipients / people registered
• Social networks: nearly 25 followers on Facebook, Instagram & Twitter
• Valorization: particularly of addresses around porcelain, the Adrien Dubouché National Museum, the Bernardaud Foundation, the Ateliers Arquié, Non Sans Raison…

Following a press reception that we have scheduled for May 2023 with the Magazine AR Traveler magazine (quarterly) in partnership with SPL Terres du Limousin and the Pays de Nexon Monts de Châlus Tourist Office.

• Spin off : 12 report pages on “Limousin, new horizons” and “Destination Limoges” in the issue to be published in June 2023 + 1 page advertisement.  
• Created in 2010, AR is a quarterly travel magazine, available on newsstands and on their shop.
• Readership: the title seduces the public and tourism professionals who salute its originality in tone and form. An original feather and a quality photographic look. ar-mag.fr/about/
• Audience: broadcast to 30 COPIES in press stores, lounges, subscriptions / available on the Air France kiosk (4000 downloads / issue)
•  25 unique visitors / month on the site AR-MAG.FR
• 30 social media followers FACEBOOK - TWITTER - INSTAGRAM 

On the occasion of a press trip for the magazine “Le Temps d'un voyage” we welcomed Élise Chevillard, journalist and freelance writer from May 4 to 6, 2022: a qualitative support dedicated to the news of the world of travel, to discover the secrets and riches of the area, but also to meet local personalities.

• Benefit: 10 pages of reports, feedback of experiences and of his stay over the course of the activities via articles, reports and photos. Publication in June 2022 for the summer edition.
• The Time of a Journey: The MAG paper
• Quarterly publications, spring Summer Autumn Winter
• Audience: 140 readers / Close to 14k subscribers
• Diffusion : 45 000 copies distributed in kiosks and press houses (France, Switzerland, Belgium, Luxembourg, Canada) + 3000 to 5000 copies in rooms and suites or lounges, in all the hotels labeled at the end of the magazine.